The eight minute video, A Fox Tale, is something to be seen.  Four French students have animated this Japaneses legend to stunning effect.  I am usually not much  of an animation fan, but this is worth a visit.
One More Milton Glaser Book Cover
Here is the Milton Glaser cover for Laurence Sterne’s Tristram Shandy. Â The book is supposed to be a masterpiece, but for as many times as I have started it, I have yet to finish. Â The Australian Nobelist Patrick White wrote a short story in which a university professor is one again attempting to read Tristram Shandy. Â Although the name of the story escapes me [five gold stars to the first who correctly identifies it], I do identify with the effort!
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Another Book Cover by Milton Glaser
This one is for Henry Fielding’s Jonathan Wild.
Neglected Masterpiece and Milton Glaser
Milton Glaser, the dsigner who created the I [Heart] New York logo as well as the Bob Dylan poster with serpentine psychedelically colored hair has also created a number of book covers.  Here is his cover for The Adventures of Humphrey Clinker by Tobias Smollett.  Along with the incomparable Tom Jones,  The Adventures of Humphrey Clinker is one of the best English picaresque novels.
Signet Classic Book Cover Design – Burmese Days by George Orwell
Signet had a wonderful series of book covers for its Signet Classics Series done in the 1960s.  This shows the cover of George Orwell’s Burmese Days.  The cover is by the often-neglected Canadian illustrator James Hill.
Dr. Pierce and “Delicate Diseases”
Looking through the Pierce’s Memorandum and its bogus medical claims, it is surprising that the populace survived such treatment. Â One of the more amusing sections of the advertising copy was the section on Delicate Diseases, especially “pernicious, solitary habits. ” Less amusing is the thought that the treatment of “social diseases” was still in its infancy at the time of the publication of this booklet [1898]. Â The section on Delicate Diseases is shown by the red lines in the page margins.
An Expenditure Page from the Dr. Pierce Booklet
The notebook I have been featuring this week was also used to record expenditures and some income. Â As I looked through it, a number of interesting items caught my eye. Â One of the most striking was the expenditure that has been highlighted in the red box.
This recorded that on the 30th of November, 1901, my Great Uncle Vernon Arnold paid Henry Baker $165 for his work for a year.  Henry must have been the “hired man” because according to family tradition, “Uncle Vern” more or less kept a farm.  That is, although he had a farm he wasn’t much of a farmer or businessman. At some later point, perhaps during the depression, he was in danger of losing the farm because of back taxes.  So that  Great Aunt Rio would have a home, her sister and husband bought the farm and  allowed Vern and his wife to stay there.Â
In that same year, an expenditure of $10.00 is recorded on the 17th of December as “Given to Rio.” Â Was that the “Christmas money?”
Testimonials for the Pierce Formulations
The promotional books of this era [and of ours as well] always contain glowing testimonials from people who will swear that the product cured them of many different afflictions. Dr. Pierce’s loyal followers claimed his treatment cured blood diseases, skin diseases, liver diseases, consumption and St. Vitus Dance to mention a few.  Here are two of the satisfied clients:
More of Dr. Pierce
This is the inside cover and first page of the Pierce booklet. Â In some of the later text it is claimed that cures can be effected without a visit. Â Probably the more accurate statement states that the cost of all money orders had been increased by two cents as a “war tax” for the Spanish-American war. Â That statement is in the lower left-hand side of the image.
Graphic Design History – Dr. Pierce’s Memorandum and Account Book [circa 1900]
Dr. R. V. Pierce made a fortune with a patent medicine pratice in the late 1800s and early 1900s. Â He was a born promoter and “healer.” This is the cover of one of his best advertising devices, a Memorandum and Account book handed out freely throughout the United States and Canada. Â
This week I’ll take a look at the booklet and some of the advertising copy.








