Logos

Opining on the logo for the 2012 London Olympics

Opining on the logo for the 2012 London Olympics

How unlike to me side with the “over-dog,” which is my neologism, but all the attacks on the logo for the 2012 London Olympics have approached the hysteric. Usually I ignore the noise. After all is said, it isn’t my design. But given the reported price tag [$650,000] I can’t help but wishing it were. I [...]

More on the new Peru logo/brand

More on the new Peru logo/brand

In my second March newsletter, I had a small article about the new logo/brand of Peru.  Here is a follow-up on that.  This review appeared in the 03-22-2011 Financial Times.  Oh, if you do not receive my newsletter and would like to, please drop me a line at michael@bsiw.us,  and I will be happy to [...]

GAP Redux

The Gap story continues to be large on the Design newsfront.  Just Google “Gap Logo”  [or click here Google Gap Logo Search ] to see some of the firestorm. By far the best take on the imbroglio has been from Vanessa Friedman, a Financial Times blogger, who suggested tongue in cheek, that:  “…it’s possible the [...]